Let’s talk props! In the world of branding photography, props are more than just decorative elements – they're strategic tools for conveying your brand message and engaging your audience. From adding personality to conveying your brand message, the right props can make all the difference in your branding session. However, selecting the perfect props can be a daunting task.
Fear not! This is something I plan for and with you. Part of my initial discovery call process is to ask the right questions to help you identify your branding and ultimately the props that will help convey your messaging. I've got tips and tricks to help you bring the right props and it's up to me to style your scene in a way that makes sense for the image.
Here are five helpful tips to help you choose the right props for your next branding session with me.
1. START WITH A CLEAR VISION
Before you begin scouting for props, take the time to define your vision for the branding session. What emotions do you want to evoke? What story do you want to tell? What sets you apart from your competitors? What values do you want to communicate to your audience? By clarifying your objectives and visualizing the end result, you'll have a clear roadmap for selecting props that align with your brand narrative and resonate with your target audience.
2. INCORPORATE BRAND-SPECIFIC PROPS
To truly personalize your branding session, consider incorporating props that are unique to your brand or industry. Whether it's custom-made signage, branded merchandise, or iconic tools of your trade, these brand-specific props can instantly elevate your imagery and reinforce your brand identity. Not only do they add authenticity and credibility to your brand, but they also serve as memorable touchpoints that leave a lasting impression on your audience.
3. SHOWCASE YOUR PRODUCTS OR SERVICES
Your branding session is an opportunity to showcase your products or services in action. Use props strategically to highlight your offerings and demonstrate how they benefit your customers. Whether it's featuring your latest product line or showcasing your expertise through relevant tools and equipment, incorporating props that showcase what you do can strengthen your brand message and increase engagement with your audience.
4. THINK BEYOND THE OBVIOUS
While it's tempting to rely on generic props that are readily available, don't be afraid to think outside the box and explore unconventional options. Consider how you can use props creatively to convey your brand message in unexpected ways. Whether it's repurposing everyday objects, incorporating elements from nature, or DIY-ing custom props, the possibilities are endless when you embrace creativity and experimentation.
5. ADD PERSONAL TOUCHES
It’s so important to infuse your personality into your branding session by incorporating personal touches that reflect who you are as a brand and business owner. Whether it's incorporating sentimental items, showcasing your hobbies or interests, or adding quirky details that showcase your personality, these personal touches can humanize your brand and create a deeper connection with your audience.